Welcome back to my Honest Income Report series! I’m really excited to share December’s numbers with you, but I wanted to shift the structure of these income reports a bit first. Moving forward, I’ll be teaching you something I learned as part of this process each month. This month, I’m reviewing Tailwind — one of my new blogging tools. While some of these “teaching moments” will include reviews, other months I may be teaching you a strategy I tried. In any case, I want these income reports to be an opportunity for you to learn.
This month, I’m sharing my experience with Tailwind*. Last month, I received a free trial from my blogging friend, Laura. I’m so grateful that she shared this resource with me! So far, I’ve had such a fantastic experience with this service and I’ve already seen some positive effects on my Pinterest statistics. Make sure you stick around until the end, because you can get a free trial of your own for this awesome pinning tool!
*This post contains affiliate links. Don’t worry, though. All opinions shared are 100% my own. 🙂 For more information, please see my Disclosures.
So, I mentioned in my last Income Report that I was taking some time to try a new pinning tool called Tailwind. I thought the initial awe of how easy Tailwind* was to use would wear off, but I love it still! I’m still learning, but already I’ve seen a boost in my Pinterest performance. That, and I’m still discovering new things I like about this platform. Please note that some of the features below are only available with the Upgrade to Plus*. But don’t fret! Stick around until the end for access to a free month of Tailwind to try all these features yourself!
The Toolbar & Scheduling Pins
I’m not one to harp on phsyical looks, as long as a tool is operating correctly and helping me solve a problem. However, I will say that I like the look of the Tailwind dashboard much better than the look and feel of Boardbooster*. I especially like the toolbar to the left of the page, that feels very intuitive as it collapses and expands when you scroll over to it or move away. It’s also very easy to switch from tab to tab. The look and feel is reminiscent of a social media site on a mobile device, too. So, it’s easy to figure out no matter what device you’re on.
If you add the Google Chrome Extension for Tailwind, it’s easy to schedule pins while you’re reading blogs or browsing the internet (or even Pinterest!). You just click the tailwind icon and a box will show up with everything you can pin on that page.
You decide which photo (or photos) you’d like to pin. Then you hit the big blue button in the bottom right corner that says “Go Schedule.”
This will bring you to a pop-up version of your scheduling tab in Tailwind. For each photo you chose to pin, you can then select boards to pin them to, whether to share them on social media, and/or share them to your tribes. If you plan on pinning all of them to the same board, there is even a shortcut at the top! 🙂
Then, you’re done! It makes it so easy to schedule pins to maintain a consistent presence on Pinterest.
Perhaps the biggest perk of Tailwind is actually the portion of it that’s free! Tribes on Pinterest are free for ANYONE to use. You can join an existing tribe or create your own. I’d suggest joining one first to learn how it works. Before joining, you should read through the tribe rules to make sure it’s the right fit. Usually the rules will detail what types of pins are okay to add, how many you should be adding, and any other specifications you need to know.
Basically, a tribe is a small (or large) group of people who are all sharing content. There’s basically this unspoken agreement that you’ll share the content of other tribe members and they’ll share yours in return. Of course, you don’t have to share everything within the tribe — especially if you feel it won’t be helpful to your audience. But, you should definitely share at least as many pins as you’re putting in the tribe. It’s common pinning courtesy. 🙂
Domain Stats & Insights
While I’m still only beginning to explore the capabilities of the stats and insights, I’m already loving what I’m seeing. I can look at the performance of my boards or specific pins. I can also look at how the organic traffic from my domain content is doing vs. my overall Pinterest traffic, which I find absolutely fascinating.
The thing that has always been most interesting to me since I started using Tailwind was the insights in my “Weekly Summary” Page. This gives an overview of how many repins, followers, and domain traffic I’ve achieved in the past week, including insights on how this week’s performance compares to my normal performance. This is super helpful for when I’m trying new pinning schedules and other tactics.
Finally, the last part I really like about Tailwind is its Advice in the upper righthand corner. This little helper analyzes your Pinterest profile and shows you places you can improve. Sometimes, it’s by adding pins to a new board or adding a description to a board to update it. It’s really helpful for optimizing your Pinterest profile to make it the best it can be! This is just an added tidbit that’s especially helpful to a beginner.
Tailwind vs. BoardBooster
I have to start by saying that I actually use both Tailwind and Boardbooster. However, I have shifted the majority of my initial Pinterest scheduling to Tailwind. There are a few things that Boardbooster can do that Tailwind doesn’t. For example, Boardbooster will automatically loop older pins back into your boards for you based on settings that you choose. This setting I still use in Boardbooster, though I have tweaked the settings. I also occasionally use the campaign feature in Boardbooster, but have not used it since I signed up for Tailwind. I will likely return to it once I’ve had a bit more time to learn Tailwind.
My decision to move my scheduling to Tailwind is mostly due to the cumbersome process of adding pins to secret boards, which will then publish to public boards based on a pre-established schedule. My biggest frustration with this process is that it makes it difficult to scroll through my boards to find something specific because there are so many private boards. Therefore, I’ve moved all my initial scheduling to Tailwind.
Factors That Influenced My Decision to Upgrade
Ultimately after spending a month learning the premium features, I decided this tool was going to save me a ton of time when scheduling my pins. I usually spend about 10-15 minutes once a week scheduling pins that I’m interested in. I also add pins to my “publish queue” as I find interesting things while I’m browsing the internet. Then, when I do my weekly scheduling in Tailwind (usually Saturdays) I also finish that scheduling process for those pins. This is usually sufficient in keeping my Tailwind queue topped up. 🙂
Also, I loved the insights I was getting around my Pinterest traffic. They are much easier to analyze than Pinterest Analytics. Though — I do still use the Pinterest Analytics for my final report. These insights just add more depth to what I’m learning about Pinterest.
Finally, I love that everything is super user-friendly and if I want to learn how to do something, their tutorials and built-in support are really helpful.
Phew! That was a lot. Now it’s onto the numbers!
December’s Income & Social Stats
All of my social media channels got a little boost this month, but my Pinterest and Twitter seemed to have the biggest growth overall. The number of followers on my Pinterest actually bypassed the number of Pinterest profiles I follow… which seemed pretty cool to me! Since I focused a bit more on Pinterest engagement this month, I guess this isn’t entirely surprising, but here is a graph of my stats since I started tracking them:
My overall pageviews also went back up a little after a big dip in November from about 1,000 pageviews to 618. That was also my first month using Google Analytics to track pageviews, so it is possible that they became more accurate at that point. I’m not sure. I’m glad to see that they are going back up, though. Consistency, is key, right?
In December, I started a new side gig, so there was a decent boost in my Side Hustle/Freelance income. I’ve only started looking into ways to boost my affiliate income, so that remains pretty low. So far, those are the only ways in which I have monetized. I have debated back and forth about adding ads, but I can’t seem to make a decision. I’d love it if you’d share your thoughts on that subject in the comments below! 😉
Here’s the Income breakdown:
Affiliate Income: $10
Side Hustle/Freelance Income: $182.40
Total Income: $192.40
Since I had the free trial of Tailwind, I did not include that on my expenses this month. However, you’ll be sure to see it there next month!
What’s Coming Next…
January is all about Organizing! So, you can expect to see a lot of related posts on the blog in the coming months. I’m also hoping to do some small DIY projects with the leftover plywood we have from our bookshelf project. Basically, I’m itching to get the tools out. Hopefully the weather will cooperate. 😉
Thank you SO MUCH for stopping by. As always, please leave your questions/thoughts in the comments below and hope to see you back here soon!
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